The County of Santa Clara Public Health Department, in partnership with Getting to Zero Santa Clara County-Silicon Valley, launched an HIV treatment and prevention awareness campaign titled HIV Today on February 20, 2020. This is a bilingual campaign (English and Spanish) geared towards residents of Santa Clara County. The key message is that in 2020,...
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Better World Advertising News
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2020-02-20
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2019-07-05
Better World Advertising (BWA) and Valley Water continued their work together through the creation of the water conservation campaign Yards Have Evolved. The goal is to raise awareness about the importance and benefits of landscape transformation, discourage high water using grass lawns, and increase conversions/participation in the Landscape Rebate Program. This...
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2019-06-28
The County of Santa Clara Public Health Department, in partnership with Getting to Zero Silicon Valley Santa Clara County, launched a new HIV prevention campaign on June 26, 2019 called We're Prescribing the End of HIV. This campaign is encouraging medical providers to learn more about HIV Pre-Exposure Prophylaxis (PrEP) and how benefical this medication can be to their...
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2019-05-29
On Monday May 27, 2019 the We'll Text You Through It campaign launched in Santa Clara County (SCC). This campaign was developed through the continued partnership between Better World Advertising (BWA) and Santa Clara Valley Helalth and Hospital System (SCVHHS), as part of the county's ongoing sucicide prevention efforts. This year's campaign is aimed at SCC...
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2019-05-13
Influencer is a public health campaign created by Better World Advertising for the Santa Clara County Behavioral Health Department: Department of Alcohol and Drug Services Santa Clara County. This countywide campaign is aimed at parents of teenagers ages 13-18 living in Santa Clara County. The...
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2019-03-22
The County of Santa Clara Public Health Department, in partnership with Getting to Zero Silicon Valley Santa Clara County, launched its first U=U (Undetectable Equals Untransmittable) HIV-prevention campaign titled I Became Untransmittable on March 7, 2019. This is a bilingual campaign (English and Spanish) that is geared towards people living with HIV who live, work, or...
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2019-03-18
Better World Advertising (BWA), RTI International, and the Centers for Disease Control and Prevention (CDC), partnered to launch the public education campaign Air Aware. The goal is to raise awareness about the increased risk poor air quality poses to people living with chronic obstructive pulmonary disease (COPD), asthma, and heart disease, and to encourage them to use...
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2019-03-15
BWA has launched the 2019 phase of HIV STOPS WITH ME called I AM U. This new campaign engages the largest and most diverse group of spokesmodels from across New York State more than ever before. The daunting challenge of this year's message is to appeal to both the widest swatches of such an eclectic population, while simultaneously speaking to the individual and...
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2019-01-18
The Washington State Health Department launched its first HIV prevention campaign for 2019, titled Save More Lives, on January 14, 2019. Save More Lives is aimed at healthcare providers across Washington State and seeks to foster a stronger commitment to prescribing pre-exposure prophylaxis (PrEP) as a means of preventing HIV transmission; increased...
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2018-12-21
The New York State Department of Health in Partnership with Better World Advertising, launched its new Undetectable=Untransmittable campaign, titled I Can't Infect Anyone, during their 2018 World AIDS Day in Albany, New York. After much suspense and anticipation, the campaign was unveiled at the End the Epidemic Summit to a packed audience of New York State community...
