Our Sexual Revolution
San Francisco, CA
San Francisco Department of Health
To increase awareness of PrEP ((Pre-Exposure Prophylaxis) as a safe and effective HIV prevention strategy
Young Latino and Black men who have sex with men, Trans Women
Civic Center MUNI Station Takeover, Castro MUNI Station Saturation, Wild Postings, Advertisements in LGBT+ Bars, Bus Ads,
Train Ads, Digital Banner Ads, Ads in the local Bay Area Reporter, Collateral, San Francisco Pride parade float and exhibits at SF Pride, Folsom Street Fair, and Castro Street Fair
English and Spanish
As a result of seeing this campaign 76% of respondents indicated they were likely to seek more information about PrEP, 71% would talk to their partner about PrEP, 76% would talk with their doctor about PrEP, and 12% would start taking PrEP.
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