HIV Stops With Me: Faces
Seattle, WA, Buffalo and New York, NY and Oregon
Gay Men’s Health Crisis, King County Public Health, NY State Department of Health, Oregon State DHS, University of Washington
To reduce HIV transmission and stigma
HIV-positive men who have sex with men (MSM), Transgender People, and Heterosexual Women
Wallscapes, Billboards, Transit Shelter Ads,
Transit Ads (Subway Station Dominations), Publication Ads, Posters, Palm Cards, Postcards, T-Shirts, Stickers, Digital Banner Ads, Campaign Website
88.8% of respondents correctly identified the main messages of the campaign: preventing the spread of HIV from those who have it, safe sex with partners, encouraging self-esteem among people with HIV and decreasing stigma, internalizing personal responsibility and disclosure of HIV status. 62% were more likely to use condoms with HIV-negative partners, or partners of unknown status. 65.5% were more likely to believe that they have a responsibility to protect their partners.
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