HIV Prevention Just Got Easier


New York City, Rochester, Buffalo, Albany, Hudson Valley and Long Island
New York State; Department of Health’s AIDS Institute
This campaign aims to increase awareness of PrEP among men who have sex with men and transwomen who may be at risk for HIV exposure.
Black and Latina Transwomen, and men who have sex with men (MSM)
Bus Shelters, Transit Shelter Ads, Print Ads in New York State LGBT+ Publications and Digital Banner Ads, Campaign Website

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