Disclose HIV
San Francisco, CA
San Francisco Department of Public Health
To reduce HIV infection through discussion and informed decision making
Latinx Men Who Have Sex with Men (MSM)
Wallscapes, Billboards, Transit Ads (Bus Shelters, Subway Platform Posters), Publication Ads, Posters, Postcards, Fliers, Magnets, Stickers, Temporary Tattoos, Campaign Website
80% said the “Disclosure” ad “got my attention right away,” 72% felt the “Status Sorting” message was appropriate for gay and bisexual men in SF and 27% said they were more likely to get tested for HIV or encourage partners to get tested as a result of seeing the “HIV Testing” ad.
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