I Am Not a Risk

Location(s):

Washington State

Client(s): Washington State Department of Health

Goal:

To encourage people living with HIV (PLWH) to pursue and maintain treatment, which can improve their health and eliminate the risk of them transmitting the virus to their sexual partners (Undetectable=Untransmittable); and to counter discrimination with facts (Treatment as Prevention etc.) and strategies for fostering positive connections with PLWH.

Target Audience: Washington-State-based people living with HIV, including Black and Latinx men who have sex with men (MSM), transgender women, and people of color.

Media:

Transit, outdoor posters, print, digital ads via mobile and desktop, and branded collateral

Language(s): English and Spanish

Website: http://iamnotarisk.org/

Facebook: https://www.facebook.com/iamnotarisk/

Twitter: https://twitter.com/iamnotarisk/

Instagram: https://www.instagram.com/iamnotarisk/

View Samples: