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Cuyahoga County, Ohio
Cuyahoga County Board of Health
This anti-stigma campaign sought to reduce stigma, return people living with HIV/AIDS to care and increase uptake of pre-exposure prophylaxis (PrEP) as a means of HIV prevention.
People living with HIV/AIDS (PLWHA), those at risk for HIV, providers and the general community.
The media mix for the campaign included outdoor (buses, bus shelters, trolleys, interiors, kiosks); point-of-care poster placement in doctor’s offices, clinics, pharmacies and CBOs in the local area; geo-targeted ads on mobile and desktop devices as well as digital banner ads and static ads on Facebook, Instagram & Nextdoor.

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