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Better World Advertising News

  • 2019-03-22

    The County of Santa Clara Public Health Department, in partnership with Getting to Zero Silicon Valley Santa Clara County, launched its first U=U (Undetectable Equals Untransmittable) HIV-prevention campaign titled I Became Untransmittable on March 7, 2019. This is a bilingual campaign (English and Spanish) that is geared towards HIV-positive individuals who live, work, or...

  • 2019-03-18

    Better World Advertising (BWA), RTI International, and the Centers for Disease Control and Prevention (CDC), partnered to launch the public education campaign Air Aware. The goal is to raise awareness about the increased risk poor air quality poses to people living with chronic obstructive pulmonary disease (COPD), asthma, and heart disease, and to encourage them to use...

  • 2019-03-15

    BWA has launched the 2019 phase of HIV STOPS WITH ME called I AM U. This new campaign engages the largest and most diverse group of spokesmodels from across New York State more than ever before. The daunting challenge of this year's message is to appeal to both the widest swatches of such an eclectic population, while simultaneously speaking to the individual and...

  • 2019-01-18

    The Washington State Health Department launched its first HIV prevention campaign for 2019, titled Save More Lives, on January 14, 2019. Save More Lives is aimed at healthcare providers across Washington State and seeks to foster a stronger commitment to prescribing pre-exposure prophylaxis (PrEP) as a means of preventing HIV transmission; increased...

  • 2018-12-21

    The New York State Department of Health in Partnership with Better World Advertising, launched its new Undetectable=Untransmittable campaign, titled I Can't Infect Anyone, during their 2018 World AIDS Day in Albany, New York. After much suspense and anticipation, the campaign was unveiled at the End the Epidemic Summit to a packed audience of New York State community...

  • 2018-11-19

    Better World Advertising (BWA) and the Santa Clara Valley Water District (SCVWD) continued their partnership with the Climate Changed campaign. The goal is to support SCVWD's flood awareness efforts to keep Santa Clara County (SCC) residents and businesses well-informed and prepared about the dangers of flooding. Individuals in areas prone to flooding were the primary...

  • 2018-10-31

    Better World Advertising launches the When You're Getting Some campaign, on behalf of the Philadelphia Department of Public Health. In response to the rising infection rate of syphilis among gay men of color in Philadelphia. The ads depict images of young and highly recognizable Black and Latino men from within the community, to intentionally communicate syphilis is far...

  • 2018-09-05

    Marijuana is Not for Pregnancy is a public health campaign created by Better World Advertising for the Santa Clara Valley Health and Human Services and Behavioral Health Department: Department of Alcohol and Drug Services Santa Clara County.

    This countywide campaign launched September 3rd, 2018 and is...

  • 2018-05-17

    Better World Advertising (BWA) and the University of California San Francisco (UCSF) colloborated on a video advertisement campaign that launched May 16th, 2018. The campaign is aimed at raising awareness among women between the ages of 30-60 who live in San Franciaco, about the health risks associated with the use of menthol cigarettes. Two versions of the video ad were produced to...

  • 2018-03-07

    The One County One Future campaign was recently launched in Santa Clara County. This is a partnership between Better World Advertising (BWA) and the Santa Clara Office of Immigrant Relations (OIR) to support OIR’s efforts to ensure that the County’s immigrant community is well-informed about their rights and about...

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