Los Angeles, CA, Birmingham, AL, Philadelphia, PA and Portland, OR
AIDS Healthcare Foundation, Jefferson County Department of Health, Philadelphia Department of Public Health, Los Angeles Department of Health Services, Oregon Department of Human Services
To raise awareness about syphilis testing and treatment, and reduce syphilis transmission
Men Who Have Sex with Men (MSM)
Television Commercial, Costumed Character, Comic Books, Billboards, Mobil Ads, Publication Ads, Posters, Postcards, Palmcards, T-Shirts, Stress Grips, Internet Banner Ads, Website
English and Spanish
71% of gay and bisexual men surveyed were aware of the Stop the Sores campaign and had been repeatedly exposed to it during the media run. 83% of respondents who were aware of the campaign said it was “very useful” or “somewhat useful.” Also, an increasing proportion of respondents reported syphilis testing in the previous six months by campaign awareness level.