Chill Pill / Tranquilo
Washington State.
Washington State Department of Health.
To increase awareness of Pre-Exposure Prophylaxis (PrEP) as an accessible, safe HIV prevention strategy.
Washington-State based Black and Latinx men who have sex with men (MSM); transgender women.
Digital ads via mobile devices and desktop, transit, print, billboards, posters, radio, and branded collateral (satin eye-masks, wristbands, backpacks, coasters, postcards, tank tops and T-shirts).
English and Spanish.
View Samples:
|
|
|
|
|
|
Video:
|
https://www.youtube.com/watch?v=WHK5HC_ixrQ
 |
https://www.youtube.com/watch?v=tn_cbqd6Ank
 |
https://www.youtube.com/watch?v=heNDjAy7vH0
 |
https://www.youtube.com/watch?v=PZocwM7_7vk
 |
