Chill Pill / Tranquilo
Washington State.
Washington State Department of Health.
To increase awareness of Pre-Exposure Prophylaxis (PrEP) as an accessible, safe HIV prevention strategy
Washington-State based Black and Latinx men who have sex with men (MSM); Transgender Women
Digital Banner Ads, Transit Ads, Print Ads, Billboards, Posters,
Radio Ads, Branded Collateral (Satin Eye-Masks, Wristbands, Backpacks, Coasters, Postcards, Tank Tops, T-Shirts)
English and Spanish
View Samples:
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Video:
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https://www.youtube.com/watch?v=WHK5HC_ixrQ
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https://www.youtube.com/watch?v=tn_cbqd6Ank
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https://www.youtube.com/watch?v=heNDjAy7vH0
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https://www.youtube.com/watch?v=PZocwM7_7vk
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