Chill Pill / Tranquilo

 

Washington State.
Washington State Department of Health.
To increase awareness of Pre-Exposure Prophylaxis (PrEP) as an accessible, safe HIV prevention strategy.
Washington-State based Black and Latinx men who have sex with men (MSM); transgender women.
Digital ads via mobile devices and desktop, transit, print, billboards, posters, radio, and branded collateral (satin eye-masks, wristbands, backpacks, coasters, postcards, tank tops and T-shirts).
English and Spanish.

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