I Am Not a Risk


Washington State
Washington State Department of Health
To encourage people living with HIV (PLWH) to pursue and maintain treatment, which can improve their health and eliminate the risk of them transmitting the virus to their sexual partners (Undetectable = Untransmittable); to counter discrimination with facts (treatment as prevention etc.) and strategies for fostering positive connections with PLWH.
Washington-State-based people living with HIV (PLWH) - including Black and Latinx men who have sex with men, transgender women, and people of color.
Transit, posters, print, digital ads via mobile and desktop, and branded collateral.
English and Spanish

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