Fentanyl Takes Friends


Santa Clara County
Santa Clara County Behavioral Health Department: Department of Alcohol and Drug Health Services; and Santa Clara County Public Health Department
To raise awareness about the risk of overdose and death from ingesting drugs (including heroin, meth, ecstasy, and cocaine) that have been found in the powerful synthetic opioid fentanyl; and to educate the priority population about harm reduction strategies to prevent overdose or death such as never use alone, considering their source when acquiring drugs, and having access to NARCAN.
Teens and young adults (ages 14-30) living in Santa Clara County
Paid Media: Snapchat, Instagram, Twitter, Digital Banner Ads; Organic Media: Twitter, Instagram

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