Expect Fentanyl

The primary goal for this campaign regarding Fentanyl in Cincinnati, Hamilton County was created due to the unpredictable presence of the drug, which has been identified as the primary factor driving the health alert. Unlike previous overdose spikes where indicators such as clusters of people passing out simultaneously in specific neighborhoods were evident, the current situation with fentanyl is characterized by overdoses occurring sporadically across various locations. This shift in patterns indicates the urgent need for a targeted campaign to raise awareness, provide education on the risks associated with fentanyl use, and ensure access to resources for both prevention and treatment in order to address the escalating public health concerns.