Expect Fentanyl

The primary goal of this campaign was to support substance use prevention among opioid users or those at risk of potentially taking fentanyl-laced substances in the County of Santa Clara. The campaign’s secondary goals were to improve knowledge about fentanyl and its effects, raise awareness of the dangers posed by counterfeit tablets, pills, and gel capsules attempting to mimic certain prescription drug; increase the use of Naloxone and increase help-seeking behavior.