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Youth & Child Welfare

Don't Take The Vape

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Goal: 
To raise awareness among adolescents ages 12-17 about the adverse health risks vaping (THC, nicotine, or flavorings) has on their bodies, to either prevent initiation or provide resources to quit.

Spare Rooms Change Lives

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Goal: 
To increase participation in Bill Wilson Center's Host Homes program in the counties of Santa Clara and Santa Cruz
Language(s): 
English

How Would You Know....If Your Child Had Lead Poisoning?

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Goal: 
To raise awareness among parents about blood lead level testing for their children and increase testing rates by encouraging parents to ensure their healthcare providers carry out the required testing

Marijuana is Not for Pregnancy

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Goal: 
Raise awareness about the potential health risks posed to infants exposed to marijuana use during pregnancy

Quality Child Care Matters

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Goal: 
To raise awareness about the importance of quality early child care
Language(s): 
English and Spanish

You Smoke When They Smoke

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Goal: 
To raise awareness of the dangers of secondhand smoke, especially in multi-unit housing

Will They Grow Out of It?

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Goal: 
To help children with developmental delays reach their full potential
Language(s): 
English and Spanish

Independence

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Goal: 
To prevent smoking initiation by teens in Sonoma County
Results: 
90% of 13-17 year olds interviewed thought the campaign was memorable and 70% felt the campaign would prevent others their age from starting to smoke. 80% were less likely to buy or smoke a tobacco product.
Sonoma Independence Evaluation Report
http://www.socialmarketing.com/sites/default/files/Sonoma%20Independence%20Evalu...
Results File: 
application/pdf iconSonoma Independence Evaluation Report Only.pdf

Sugar Bites

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Goal: 
To reduce childhood obesity by lowering consumption of sugary drinks
Language(s): 
English and Spanish
Results: 
As a result of the campaign, 72% of Latina moms were more likely to talk to their children about sugary drinks and 65% of all participants were more likely to serve kids more water or milk.
Sugar Bites Evaluation Report
http://www.socialmarketing.com/sites/default/files/SugarBitesEval_013014.pdf
Results File: 
application/pdf iconSugarBitesEval_013014.pdf

Cover Your Family

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Goal: 
To increase enrollment in Medi-Cal health insurance
Language(s): 
English and Spanish
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