Community

To reduce stigma and raise awareness of how to more productively view and assist those with addiction and other behavioral health issues.

The campaign is a call to action to humanize the way people experiencing homelessness are viewed and galvanize community support around creating comprehensive solutions to address the issue; while also increasing overall awareness of ATC's mission, programs, and vision for the future

To increase participation in Bill Wilson Center's Host Homes program in the counties of Santa Clara and Santa Cruz

To raise awareness about the Crisis Text Line to aid Santa Clara County's suicide prevention efforts among young adults, in particular during COVID-19

To increase the number of families who support the eventual introduction of advanced purified water into the main water supply. Through raising awareness about the safety, and necessity of advanced purified water

To encourage medical providers to learn more about HIV Pre-Exposure Prophylaxis (PrEP) and how beneficial it can be to their patients at risk for HIV

To highlight the importance of people living with HIV (PLWH) starting and maintaining treatment in order to reach untransmittable status so that they will not transmit the virus to their sexual partners; to educate people at a high risk of acquiring HIV through sexual activity

To introduce the new branding, raise awareness of Valley Water's mission, programs and services, and to communicate to the public the agency's vision for the future

To raise awareness about the importance and benefits of landscape transformation, discourage high water using grass lawns, and increase conversions/participation in the landscape rebate program

To raise awareness about the Santa Clara County Crisis Text Line to aid the county's suicide prevention efforts among adolescents and young adults