PrEP Aware Week 2020


Better World Advertising was pleased to collaborate with the New York State Department of Health, AIDS Institute for the second PrEP Aware Week (Oct 25-31, 2020). This is a wonderful annual HIV prevention effort encouraging people of all races/ethnicities, sexual orientations, and gender identities to learn about PrEP (Pre-Exposure Prophylaxis). The campaign featured eight new ambassadors/social media micro-influencers, all of whom are residents of New York State and represent the priority population. PrEP Aware Week materials (images/videos) will continue to be shared online through December 2020, with partner agencies coming together to promote actions intended to boost awareness, accessibility to PrEP, and PrEP utilization across NYS-based communities. To learn more about the campaign, visit