LGBT

Disclose HIV

Goal: 
To reduce HIV infection through discussion and informed decision making
Results: 
80% said the “Disclosure” ad “got my attention right away,” 72% felt the “Status Sorting” message was appropriate for gay and bisexual men in SF and 27% said they were more likely to get tested for HIV or encourage partners to get tested as a result of seeing the “HIV Testing” ad.
Results File: 

Own It. End It.

Goal: 
To encourage community members to stand together and stop HIV

I Am Gay

Goal: 
To reduce HIV transmission by decreasing stigma and homophobia in the Black community

We Take Care of Our Own

Goal: 
To promote the Center's youth program for those experiencing homelessness

Buck Syphilis

Goal: 
To raise awareness about syphilis testing and treatment among men who have sex with men (MSM)

HIV Stops With Me: I Am The Cure

Goal: 
To reduce HIV transmission and stigma

The Rapid HIV Test

Goal: 
To increase HIV testing among high-risk youth and young adults

HIV Stops With Me: Faces

Goal: 
To reduce HIV transmission and stigma
Results: 
88.8% of respondents correctly identified the main messages of the campaign: preventing the spread of HIV from those who have it, safe sex with partners, encouraging self-esteem among people with HIV and decreasing stigma, internalizing personal responsibility and disclosure of HIV status. 62% were more likely to use condoms with HIV-negative partners, or partners of unknown status. 65.5% were more likely to believe that they have a responsibility to protect their partners.

STYLE (Strength Through Youth Livin’ Empowered)

Goal: 
To promote HIV testing among men who have sex with men (MSM)

Homoboy

Goal: 
To reduce HIV transmission rates among minority gay, bisexual and transgender youth
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