Don’t Be Silent About Smoking: Greatest Opportunity



New York State
New York State Department of Health
To encourage primary health care providers to take an active role in helping their patients who smoke to quit
Physicians, Physician Assistants, and Nurse Practitioners
Campaign Logo, Posters, Brochures, Lenticular Postcards, Mouse Pads, Stethoscope Badges, Scroll Pens, Medical Publication Ads, Inserts, Digital Banner Ads, Campaign Website
Among primary care physicians, nurse practitioners and physician assistants 79.8% agreed the campaign grabbed their attention. 65% of providers agreed the ads made them think about doing more to help patients stop using tobacco.

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