"HIV Prevention Just Got Easier" Campaign Launches in New York State

BWA and the New York State Department of Health’s AIDS Institute recently launched the statewide HIV Prevention Just Got Easier campaign. The campaign seeks to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP (Pre-Exposure Prophylaxis) as an HIV prevention option. HIV Prevention Just Got Easier will appear online and locally on posters, public transportation, and in print publications throughout New York City, Long Island, Westchester and the Hudson Valley, Albany, Rochester, and Buffalo.

To find out more information about PrEP and view the campaign creative, please visit prepforsex.org.