BWA Launches Foster Parent Recruitment Campaign in Detroit

Last week, BWA and the Michigan Department of Human Services launched a new ad campaign to recruit foster parents in Southeastern Michigan. The I Save Neighborhood Kids campaign seeks to find homes for children in their own neighborhoods and communities so they can stay in their schools and churches, and near their friends and family. It includes a 30-second TV commercial as well as billboards, transit ads, online banner ads, direct mail, brochures, flyers and posters in Detroit and Southfield. The campaign will run through December 2012.

For more information about I Save Neighborhood Kids and to watch the commercial, please go to: http://www.socialmarketing.com/campaign/i_save_neighborhood_kids

For more information about foster parenting in Michigan, please visit: www.Michigan.gov/hopeforahome