Expect Fentanyl


Santa Clara County, California
Santa Clara County Behavioral Health Services Department
The primary goal of this campaign was to support substance use prevention among opioid users or those at risk of potentially taking fentanyl-laced substances in the County of Santa Clara. The campaign’s secondary goals were to improve knowledge about fentanyl and its effects, raise awareness of the dangers posed by counterfeit tablets, pills, and gel capsules attempting to mimic certain prescription drug; increase the use of Naloxone and increase help-seeking behavior.
Current or potential opioid users ages 21-39 in Santa Clara County.
Digital mobile banner ads, Facebook, Instagram, Spotify and Twitter.

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