I Am Not a Risk

The Washington State Health Department launched an HIV treatment awareness and anti-stigma campaign titled I Am Not A Risk on February 25, 2020. This bilingual campaign (English and Spanish) is aimed at people living with HIV (PLWH) and seeks to motivate them to start and maintain treatment. It will educate the masses about the reality of living with HIV, specifically the science of U=U (Undetectable=Untransmittable), potentially improve the quality of life of PLWH and also remove the fear of HIV - among PLWH and HIV-negative individuals and alike. The media runs statewide for 12 weeks and features ads via mobile devices and desktop, posters, print, and branded collateral. 

To learn more about this campaign, visit http://iamnotarisk.org/.