BWA Launches Campaign to Prevent Childhood Obesity

BWA, in partnership with the Santa Clara County Public Health Department, just launched a new ad campaign to prevent childhood obesity by reducing consumption of sugary drinks. The Our Kids Are Drowning in Sugar ads call attention to the abundance of sugary drinks surrounding children in today’s environment and urge parents to protect their kids from obesity and diabetes by serving them water instead. The bilingual English and Spanish ads will be featured in print publications as well as on billboards, buses, transit shelters and check cashing facilities in San Jose and Gilroy, California. The campaign will run through the end of November.

For more information about the campaign, please visit the Facebook page: www.Facebook.com/ChooseWaterNow