Better World Advertising and Bill Wilson Center Launch the " Spare Rooms Change Lives" Campaign

2020-09-05

To address the need for transitional housing among youth and young adults experiencing homelessness in Santa Clara County, the Spare Rooms Change Lives campaign was created. The campaign is a collaboration between Better World Advertising (BWA) and Bill Wilson Center (BWC), with the goal of increasing participation in BWC's LGBTQ Host Homes program. Six ad versions were developed for and disseminated through online platforms (Facebook, local online publications, online banner ads, and Pandora) relevant to the intended audience in the counties of Santa Clara and Santa Cruz. To learn more about BWC's LGBTQ Host Homes program visit https://www.billwilsoncenter.org/services/all/lgbtq-host-homes.html.