Goal:
To raise awareness about syphilis testing and treatment, and reduce syphilis transmission among men who have sex with men (MSM)
Results:
71% of gay and bisexual men surveyed were aware of the Stop the Sores campaign and had been repeatedly exposed to it during the media run. 83% of respondents who were aware of the campaign said it was “very useful” or “somewhat useful.” Also, an increasing proportion of respondents reported syphilis testing in the previous six months by campaign awareness level.
