Sugar Bites


Contra Costa County
First 5 Contra Costa, Kaiser Permanente, Healthy and Active Before 5 Collective
To reduce childhood obesity by lowering consumption of sugary drinks
Parents of children ages 0-5 in Contra Costa County
English and Spanish website, transit shelters, BART station ads, billboards, convenience store posters, door hangers, outreach posters, brochures, magnets
English and Spanish
As a result of the campaign, 72% of Latina moms were more likely to talk to their children about sugary drinks and 65% of all participants were more likely to serve kids more water or milk.

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