BWA re-launches successful "Quality Matters" child development campaign in Contra Costa

2017-06-07

On June 5th, 2017, First 5 Contra Costa in collaboration with BWA relaunched the award winning campaign Sugar Bites in Contra Costa County. The campaign was aimed at parents of children age 0-5 with the goal of reducing childhood obesity by lowering their consumption of sugary drinks. The campaign is run through media placements in transit shelters, convenience stores, supermarkets, buses and a campaign website cutsugarydrinks.org. All creative was in both English and Spanish